Farnida Malahayati

This blog is containing about all myduties of management

Manajemen Pemasaran”need &want” November 23, 2012

Filed under: Uncategorized — FarnidaMalahayati @ 3:59 pm

Permintaan adalah keinginan akan produk spesifik yang didukung kemampuan dan kesediaan untuk membelinya. Keinginan berubah menjadi permintaan bilamana didukung dengan daya beli. (Mc Carthy, 2002, P5-P6)

1). Barang (GOODS)
need => pakaian
want => gamis

need => Makan
want => nasi goreng

2). Jasa (services)
need => menabung/menyimpan uang
want => bank syari’ah

need =>Lembaga pendidikan (sekolah, perguruan tinggi)
want=> UNESA

3). Pengalaman ( experiences)
need => bekerja
want => mengajar b.inggris, manajer bank syari’ah

need => kunjungan perusahaan (company visit)
want => pocari sweat, pertamina, medicare, coca-cola

4). Events
need => pelatihan
want => pelatihan entrepreneur mahasiswa manajemen
need => reuni
want => reuni akbar SMAN mojoagung jombang
5). Persons
need => Islamic singer
want => maher zain
need => motivator
want => ayah dan ibu

6). Places
need => mesir
want => sungai nil, laut merah

need => tempat wisata
want => gunung bromo, pantai balekambang

7). properties
need => kendaraan/alat transportasi
want => sepeda motor

need => tempat tinngal
want => rumah, tempat kos

8). Organisations
need => unit kegiatan mahasiswa
want => koperasi mahasiswa unesa, Unit kegiatan kerokhanian islam unesa (UKKI), HIMAPALA
need => perkumpulan/himpunan remaja islam
want=> IPNU, IPPNU, remaja masjid

9). Informations
need => social network (internet)
want => twitter, google, yahoomail, ensiklopedi

need => buku
want => mata kuliah, novel

10). Idea
need => Inovasi
want => mode pakaian, teknologi, transportasi

need => bisnis online
want => bisnis pakaian, jilbab, accecories

 

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